$2.5 million in taxpayer money blown on 30-second Super Bowl ad
If you enjoyed this post, make sure you subscribe to my RSS feed!If only the federal government were as responsible with our money as Pepsi is with theirs. The soda giant has been in the Super Bowl ad business for more than two decades. But this year, Pepsi determined it was economically unwise to pay $3 million for a 30-second spot. So, who’s foolish enough to pay for Super Bowl gold-plated airtime? You and me and Washington, D.C.
The U.S. Census Bureau will squander $2.5 million on a half-minute Super Bowl ad starring D-list celebrity Ed Begley Jr., plus two pre-game blurbs and 12-second “vignettes” featuring Super Bowl anchor James Brown. It’s a drop in the census boondoggle bucket (otherwise known as the tax-subsidized National Democratic Future Voter Outreach Drive).
The U.S. census is a decennial census mandated by our Constitution. Should Americans know about it? Sure. Should the P.R. budget become a bottomless slush fund in recessionary times? Surely not.
































